YouTube

Create better content faster.

Overview

Believe it or not, your content plays a special role in the personal story of each of your viewers. They're on a quest to solve a problem, learn something new, or stay entertained when they should be hard at work. After typing what they want into a search bar, they find you. Now what? Help them complete their journey. Give them what they seek. This template will help you craft outstanding video content that will assure viewers they came to the right place, and hold their interest all the way through to the end.

Structure

  1. Hook

    Provides the viewer with a brief overview of the main content of the video, and gives them a reason to stick around until the end.

  2. Introduction

    Introduces the host, the channel, a teaser for what’s to come, and a bonus for viewers that watch till the end.

  3. Content

    The main content, delivered in a logical and organized fashion so that it’s easy to follow along.

  1. Bonus

    Some bonus content that serves as a bit of a reward for making it through the core content of the video.

  2. Call to Action

    A big ask, such as signing up for a service or newsletter or leaving a comment below.