Founder Story
Tells stories that showcase your passion and drive.
Overview
If you're looking to attract investors, talent, or clientele, you need to sell them on your passion and commitment to your company. There's no better way than a great Founder Story. This template will help tell the tale of your company's founding in a way that humanizes your brand and helps you connect with the people who drive your business.
Structure
Problem
Introduce the founder(s) and their dilemma.
Revelation
The moment the founder tried to solve their problem and encountered a surprising and unfair impediment.
Inspiration
The moment the founder conceived of a better way to solve their problem.
Struggle
The ups and downs of getting the business and/or the product off the ground.
Passion
How the founder's passion drove the company over the finish line, whether it be an initial launch or much needed investment.
Impact
The social, global, and/or economic impact the company has had since its founding.
Success
Where the company and founders find themselves today as a result of not giving up on their dream.