Purpose Story
Tell stories like a leader.
Overview
Every company exists to turn a profit, but the ones with a greater purpose, that express company values through story, enjoy a type of loyalty that cannot be bought. It’s the difference between Microsoft and Apple, Netflix and Disney. Purpose Stories can help inspire and motivate employees, and help foster a positive and self-sustaining company culture that translates into customer engagement. This template lays out the essential beats of a purpose story.
Structure
Background
Introduces the main character and the origins of a special interest or passion.
Desire
Describes the moment when mere interest became obsession, and how it would impact their life moving forward.
Pursuit
Recounts the journey the main character took to pursue their passion -- the ups and downs, the early mornings and late nights.
Deviation
A critical moment when circumstances change, and everything the main character has learned is suddenly challenged.
Revelation
Whether in retrospect or real-time, the main character realizes they had made a mistake, miscalcution or misjudement of some sort. A lesson is learned, a truth revealed, and it won't soon be forgotten.
Application
Explains how the lesson learned relates to the here and now.