Value Story

Communicate your product's value through story.

Overview

When companies sell to potential customers, they often focus too heavily on the features and benefits of their product or service. This data-driven approach is often the reason people don't become long-term customers. Whether we know it or not, we form emotional connections with the products we use. They become part of our identity. This is why the best way to help customers envision your product in their lives is by telling a business story. A business story where the customer is the main character, and your product is the missing thing that suddenly appears and changes their life for the better. This template will help guide you in writing an effective advertisement for your product by focusing on the emotions of the main character, your customer.

Structure

  1. Show Problem

    Introduces the main character, and specific problems they face. Sets up a predicament that's highly relatable to your potential customer.

  2. Introduce Product

    Introduces the product or service as a solution to the main character's problem. Suddenly they can have the thing in life they've been missing.

  1. Show Results

    Shows all the ways in which having the new product or service improves the life of the main character.