Prewrite's Glossary of Creator Economy Terms

# 0-9

100 True Fans (opens new window): A creator’s 100 loyal fans who will buy anything they produce. The creator can make a total annual income of $100,000 at $1,000 per fan.

1,000 True Fans (opens new window): A creator’s 1,000 loyal fans who will buy anything they produce. The creator can make a total annual income of $100,000 at $100 per fan.

# A

Ableton Live (opens new window): A music software platform designed to be an instrument for live performances, as well as a tool for composing, recording, arranging, mixing, and mastering.

Adalo (opens new window): A community platform that enables users to build apps without coding.

Adobe Creative Cloud (opens new window): The collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more.

Affinity (opens new window): A web-based editor for professional photo, design, and layout.

Airsubs (opens new window): An online tool enabling creators to host virtual events via video chat and make money.

theAmplify (opens new window): A full-service influencer marketing firm specialized in building highly engaged influencer communities for global scale.

Analytics: The measure, management, and analysis of performance on marketing efforts in order to maximize their effectiveness. Creators use analytics to determine what material is converting, understand the buyer journey, and optimize their content accordingly.

Anchor (opens new window): A podcast app that enables users to create, host, and distribute their podcast, grow their audience, and monetize episodes.

Arthouse: Twitter’s influencer marketing platform that connects brands with influencers, artists, and editors who can add a new dimension of relevance to their content.

AspireIQ (opens new window): A platform that allows brands and content creators to seamlessly discover, manage, and analyze the impact of their campaigns.

Audience: The specific type of end-user a creator targets and tries to provide value to with their content. The creator and audience depend on one another to fulfill their roles, creator as artist and audience as recipient.

# B

Best First Lines (opens new window): Founded by John Paul Hernandez, Best First Lines is a living database for the best first sentences that leave the reader no choice but to read more.

BirdyBots (opens new window): Founded by Luke Weaver, BirdyBots is the Twitter automation solution that lets you grow your following by quoting other accounts and recycling past content.

Bkmark (opens new window): Founded by Boris Tane, Bkmark is a hub that allows users to collect and save all their bookmarks in one organized place.

Blanq (opens new window): A powerful URL shortening and link management platform. Blanq enables users to shorten any link, add custom domains, route traffic, track link performance, and grow their business.

Blogging: Writing, photography, and other media that is self-published online. Creators with skills in writing and design use blogs to reach the billions of people on the Internet to share their knowledge and attract an audience.

Breather (opens new window): An app for big brands, small business, and individuals to reserve workspaces for productivity.

Bubble (opens new window): A fast and powerful platform for creating digital products without code.

Buy Me a Coffee (opens new window): A platform for creators and artists to accept donations and tips from fans.

Buzzsprout (opens new window): A podcast hosting product that provides users with a podcasting platform, promotion tools, and stats to track their podcast.

# C

Call-To-Action: A phrase, typically instructive or directive, intended to induce a viewer, reader, or listener to perform a specific act.

Canva (opens new window): A graphic design platform using a drag-and-drop format to create social media graphics, presentations, posters, documents, and other visual content.

Captiv8 (opens new window): An internet platform that allows influencers to own, promote, and monetize their audience. Captiv8 helps brands and creators connect to impact audiences around the world.

Chime Social (opens new window): Founded by Spencer Jones, Chime Social constantly monitors Twitter audiences, enabling users to Tweet when their followers are most likely to be online and ready to engage with content.

Clout Jam (opens new window): A business platform for professional creators that tracks, organizes, and surfaces key campaign information and due dates automatically.

Collectively (opens new window): A social influence company that connects brands with influencers and their engaged audiences.

Community: A group of people with shared characteristics unified by a common idea or problem to solve, who come together to act, create, and share. Once creators discover their niche, they can identify the right communities for them and their content.

Community (opens new window): A trusted marketing and communications channel that connects creators to their members. Community helps creators collect fans’ personal phone numbers.

Content Creator: An individual responsible for the ideation and creation of content that connects a brand or entity to its prospective audience. Content creators regularly produce entertaining or educational material that caters to the interests and challenges of their target communities.

Content Planning: The process of turning a strategic vision into reality. Even the most well-crafted content strategy is doomed without a clear and transparent plan for setting it into action.

Content Producer: An individual who writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, social media posts, and more.

Content Strategy: A strategy that takes your business goals, and then uses content as a primary means to achieve those goals.

Conversion: The point at which a recipient of a marketing message performs a desired action, such as visiting a website or making a purchase.

CopyAI (opens new window): Founded by Paul Yacoubian and Chris Lu, CopyAI is a creative tool that automatically generates marketing copy in seconds.

Cove (opens new window): Founded by Dan Rowden, Cove is a commenting and community platform built on top of Ghost’s Memberships feature. Cove enables creators to add “native” comments to any Ghost post or page, or create a public or private community around their blog.

Creator Economy (opens new window): The shift in the landscape of digital media that has resulted in a new form of celebrity: the content creator. Content creators publish the digital material that comprises the online world.

CreatorIQ (opens new window): An influencer marketing platform that helps brands and agencies run influencer campaigns at scale. Discover creators, build a private network, manage campaigns, and report seamlessly.

CrowdFox (opens new window): Founded by Randall Kanna, CrowdFox is an app that provides the tools and training to build a Twitter following, grow engagement, and gain new customers.

Crowdmade (opens new window): Platform partnering with creators from YouTube, Instagram, and Snapchat to create high quality apparel and accessories.

# D

DSM (opens new window): A community engagement tool allowing creators to message fans across different social media platforms via a single portal.

DFTBA (opens new window): A creator-driven marketplace enabling creators to offer recurring subscriptions on individual products or an entire cart.

# E

Embed (opens new window): Founded by Damon Chen, Embed enables users to easily upload, customize, and manage embedded videos on their website.

Everywhere (opens new window): An influencer marketing agency that helps clients expertly navigate social media and influencer marketing by creating meaningful conversations with their target audience.

Exportator (opens new window): Founded by Jules Maregiano, Exportator is a tool that plugs into users' payment systems to create unique promo codes. They can then display them on a customizable banner anywhere on their website.

# F

Facebook (opens new window): A free social networking website that allows registered users to create profiles, upload photos and videos, send messages, and keep in touch with other users.

Facebook Live (opens new window): A Facebook feature that allows pages and users to stream live videos to other people in the platform’s newsfeed.

Famous Birthdays (opens new window): The “Wikipedia of influencers” where fans and brands find content creators to follow or work with.

Fanjoy (opens new window): An e-commerce platform that allows fans to purchase merchandise relating to artists and influencers they admire.

FL Studio (opens new window): An all-in-one music production software that allows users to load instruments and samples, play these live or manually enter the note data, record external sounds, and then play the whole mix back through the mixer.

Flurly (opens new window): A platform that enables creators to give their fans access to exclusive content in exchange for a monthly membership fee.

Fourthwall (opens new window): A community engagement tool with a dedicated ecommerce page for creators. Fourthwall enables creators to send personalized video shout-outs to fans who have made a purchase.

Fotor (opens new window): A free online picture editor and graphic designer that enables users to add filters, frames, text, stickers, and more.

# G

Garage Band (opens new window): A line of digital audio workstations that enables users to create music or podcasts with pre-made MIDI keyboards, pre-made loops, and array of various instrumental effects, and voice recordings.

Giphy (opens new window): An online database and search engine that enables users to search for and share short looping videos with no sound.

Gloat (opens new window): Founded by Dan Rowden, Gloat is a platform that enables users to create a blog or newsletter, with paid memberships built in.

Graphic Design: The art or skill of combining text and pictures in advertisements, magazines, or books.

Grin (opens new window): An influencer marketing platform that allows users to discover influencers, manage relationships, and report and track ROI.

Gfycat (opens new window): A user-generated company for browsing or creating your own GIF.

# H

Hashtag: A word or phrase preceded by a hash sign (#), used on social media platforms to identify digital content on a specific topic.

Help A Creator (opens new window): Founded by Corey Haines, Help A Creator is a community-driven platform that matches content creators with primary sources.

# I

Ilo (opens new window): Founded by Dan Rowden, Ilo provides creators with a wide selection of charts and data points about their tweets, allowing them to track tweet activity, engagement levels, and follower growth. (opens new window): Founded by James Futhey, is a podcasting platform for personal audio blogging. It enables short-form content creation, guest collaboration, and listener participation.

Indiegogo (opens new window): A crowdfunding app that allows for users to discover and keep track of their favorite projects on the go, with features including personalized recommendations, following favorite campaigns, exploring campaign perks, and sharing specific campaigns with others.

Influencer: An individual with the ability to influence potential buyers of a product or service by promoting or recommending items on social media.

Infographic: A visual image, such as a chart or diagram, used to represent information or data.

Instaco (opens new window): A full-service platform that helps influencers and creators actualize their vision into an innovative lifestyle brand.

Instagram (opens new window): An online photo sharing service that enables users to apply different filters to pictures with a single click, and then share them with others.

Instagram Live: An instagram feature that allows users to broadcast a video to their followers in real-time as part of Instagram Stories.

InVideo (opens new window): A do-it-yourself video creation platform that enables users to turn their ideas into videos in real-time. It comes with 4000+ custom-built templates, 1 million+ royalty-free images, and video clips.

# K

Kajabi (opens new window): An online class platform that enables users to enhance their careers using just one site. Creators can launch courses, promote, and sell their online courses.

Kapwing (opens new window): A modern, collaborative content editor for videos, GIFs, and images.

Karat (opens new window): A finance management tool for creators, giving them the ability to aggregate all sources of income into a single platform.

Kickstarter (opens new window): A funding platform directed toward helping creative projects get off the ground. Driven entirely by crowdfunding, donations from the general public fuel these dynamic projects.

Klear (opens new window): A big data search engine for influencers to help brands build, scale, and measure influencer programs. With a database of over 500 million influencer profiles broken down into 60k categories, Klear provides the ability to search influencers in any niche category, language, or country.

Ko-fi (opens new window): A free service that allows fans to leave a one-time tip and message of support for a creator.

# L

LinkedIn (opens new window): The world’s largest professional network on the internet. LinkedIn lets users find the right job or internship, connect and strengthen professional relationships, and learn the skills needed to succeed in their career.

# M

Mediakix (opens new window): The leading influencer marketing agency that connects top brands with passionate audiences through YouTube, Instagram, Twitch, bloggers, and social media influencers from emerging channels.

Medium (opens new window): An open platform for users to share ideas, build an audience, and earn. It is free to write, create blogs and publications, and tap into a network of 170 million readers.

Megaphone (opens new window): A podcast company that provides hosting technology for publishers and audience targeting, and data and measurement for brand advertisers.

Merchlabs (opens new window): A larger merchandise platform that assists the user in creating merchandise, provides samples for marketing, and showcases products on social media.

Moe Assist (opens new window): An influencer management tool used to create projects, get feedback, invoice partners, and get paid.

Monetization: The process of creators earning money from their online content from the support of their fans via subscriptions, paid online events, partnerships with branded content, etc.

Monthly (opens new window): An online course platform that curates its own creator-led, month-long courses.

# N

Newsletter: A printed or electronic report used by creators to periodically distribute relevant and valuable information, share engaging content, and promote sales or drive traffic to a website or platform.

NFTs (Non-fungible tokens): Cryptographic assets on blockchain with unique identification codes and metadata that distinguish them from each other.

No-Code: No-code platforms allow programmers and non-programmers to create application software through graphical user interfaces and configuration instead of traditional computer programming.

# O

On Deck: A platform where the world's top talent comes together to connect and accelerate their ideas and careers, while surrounded by a world-class community.

OnlyFans (opens new window): A social media platform that allows creators to post content and receive payment directly from their followers, or “fans” via subscriptions or one-off tips.

Outlining: The process of structuring and organizing content to connect the ideas correctly and smoothly. With an outline, you can identify potential gaps before production.

# P

Pandora (opens new window): A music streaming platform that serves its tens of millions of active monthly users through its unique Music Genome Project.

Passion Economy (opens new window): An economy built around “creators with a purpose”--people who are powerfully motivated to start a brand, business, or community, usually on digital platforms, around a shared passion.

Patreon (opens new window): A subscription-based funding platform that allows fans to become active participants of a creator’s exclusive content.

PeerSpace (opens new window): An app for creators to book meeting rooms, event venues, filming locations, and more.

Photography: The art or practice of taking and processing photographs. Creators with imagination and an eye for detail use photography to add strong visual elements to their content.

PicMonkey (opens new window): An online photo editing and design service accessed from a web browser or through a mobile app.

Piktochart (opens new window): A web-based infographic application which allows users without intensive experience as graphic designers to easily create professional-grade infographics using themed templates.

Pinata Farms (opens new window): The first social video app that lets you add anyone or anything into an existing video.

Pinterest (opens new window): A social curation website for sharing and categorizing images found online.

Pixlee (opens new window): An influencer marketing platform that helps brands automatically find and curate content created by their users on social media.

Pixlr (opens new window): An online photo editor that enables users to create professional designs right in your browser.

PlayPlay (opens new window): A simple online video maker that enables marketing and communication professionals to create stories, interviews, ads, and much more.

The Plug (opens new window): An influencer marketing platform that gives influencers the power to choose which campaigns they want to work with.

Podbean (opens new window): A podcasting publishing and monetization service, providing free and premium hosting packages for individuals and businesses.

Podcast: A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

Podcast Hosting: A platform for people looking to start a podcast where they can store their .mp3’s and create their podcast feed.

Podia (opens new window): An online program with everything a creator needs to sell online courses, webinars, downloads, and memberships.

Post-production: Everything that occurs after content creation is complete. This can include editing, special effects, animation, as well as distribution.

Prewrite (opens new window) (wink wink): The first pre-production app for creators across media platforms, including content creators, podcasters, writers, producers, and streamers.

Pre-production: The stage where a creator plans, procures, arranges, organizes, discusses, finalizes, rehearses, scouts, negotiates, schedules, budgets, managers, meets, rigs, and prepares before full-scale content creation begins.

Production: The system for the creation of content for a defined audience. It involves working out who you want to speak to, and what you want them to do. Your content strategy should always lead your content production.

Pulse Advertising (opens new window): A creative and media agency focusing on creative strategy, data, and the right influencers to tell a brand story.

# Q

Quik (opens new window): A video editor app for desktop or mobile devices that enables users to view your videos, make edits, and share on social media.

Quora (opens new window): A continuously growing online community of users providing questions to answers on a wide variety of topics.

# R

RedCircle (opens new window): A platform that helps podcasters reach new audiences and monetize their content by connecting them with brands for advertising opportunities.

Represent (opens new window): A custom merchandise maker for actors, athletes, creators, and musicians.

# S

The Shelf (opens new window): An influencer marketing platform that connects brands with social media influencers and bloggers to reach buyers at every stage of their purchase.

Shoutout (opens new window): Founded by Sharath, Shoutout is a social media tool that enables users to create a "wall of love" with community support in less than three minutes.

Slip (opens new window): Founded by Kenneth Cassel, Slip is a platform for creating and selling programming courses directly to an audience.

Snapchat (opens new window): A mobile app and service for sharing photos, videos, and messages with other people.

Snappa (opens new window): A cloud-based graphics editor for social media, personal, and marketing purposes.

Social Media: Websites and applications that enable users to create and share content or to participate in social networking. Creators use social media to distribute their content among various platforms, including Facebook, Instagram, Twitter, YouTube, etc.

Soundtrap (opens new window): An all-in-one music production software for discovery, creation, and monetization.

SoundCloud (opens new window): An online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio.

Splice (opens new window): A mobile video editing app that enables users to import videos saved on their device, and enhance them with a variety of effects and tools.

Spotify (opens new window): A digital music, podcast, and video streaming services that gives users access to millions of songs and other content from artists all over the world.

Streaming: Any media content--live or recorded--delivered to computers and mobile devices via the internet and played back in real time.

Structure: The blueprint for content that enables a smooth and cohesive reading, watching, or listening experience for the audience.

Substack (opens new window): A subscription newsletter platform that enables writers to draft, edit, and send email newsletters to subscribers.

Swipe Files (opens new window): Founded by Corey Haines, Swipe Files is a private community platform for marketers to connect, share, and master their craft through courses.

Swpely (opens new window): Founded by Jai Desai, Swpley is a content organization platform where users can add notes and visually organize their favorite blogs, tweets, LinkedIn posts, podcasts, and videos.

# T

TapInfluence (opens new window): An influencer marketing software powered by an opt-in marketplace of content creators, influencers, and over eight years of real-life data.

Teachable (opens new window): An all-in-one platform for creating and selling online courses and coaching services.

Teespring (opens new window): A free platform that lets users create and sell over 50 kinds of products with no upfront cost or risk.

Testimonial (opens new window): Founded by Damen Chen, Testimonial enables users to easily collect video testimonials from their customers with no need for a developer or website hosting.

Thinkific (opens new window): An online technology company with a platform for people business to create and sell online courses from their website, and under their own brand.

ThreadStart (opens new window): Founded by Felix Scholz, ThreadStart is a custom made editor for writing better Twitter threads. It enables users to find ideas for topics, nail the structure, and analyze what content works for them.

TikTok (opens new window): A social app that allows users to create, share, and discover short videos with filters, sounds, and music.

Tolta (opens new window): Founded by Dan Rowden, Tolta is a social and sales data tracker that allows users to monitor stats from around the web, view analysis, and embed on any website.

Trash (opens new window): A video footage editor that uses AI to generate a rough cut in seconds.

Tubular Labs (opens new window): CRM tool for social video analytics and sponsored video intelligence to help creators grow and monetize their audience.

Tumblr (opens new window): A microblogging website that allows users to create and follow blogs.

TweetPik (opens new window): Founded by Bruno Quaresma, TweetPik is a tool that allows users to capture and share professional screenshots of their tweets.

Twitch (opens new window): A live-streaming platform for gamers and other lifestyle casters that supports building communities around a shared and streamable interest.

Twitter (opens new window): A social networking microblogging service that allows registered members to broadcast short posts called “tweets.”

# V

Vibely (opens new window): An engagement platform allowing creators to introduce regular “challenges” for their fanbase, thereby increasing community engagement.

Video: The recording, reproducing, or broadcasting of moving visual images.

Viral: Something that “goes viral” is an image, video, or link that spreads rapidly through a population by being frequently shared with a number of individuals.

Vochi (opens new window): A creative video editing app for quick edits, and adding photo or video effects to a movie.

VSCO (opens new window): A photography app for users to take or upload photos, edit and filter them, and share them with other VSCO users or on social media platforms.

# W

Wellos (opens new window): Founded by Dan Perry, Wellos is a platform that enables wellbeing creators get paid by letting fans subscribe to their work.

WHOSAY (opens new window): An influencer marketing agency that maximizes performance across social, TV, and digital media distribution.

Writing: The activity or occupation of composing text for publication. Creators with writing skills hone their craft through novels, screenplays, blogs, copywriting, and more.

# Y

YouNow (opens new window): A live broadcasting service for users to watch, interact with, or create live streams, and video chat with people from around the world.

YouTube (opens new window): A video sharing service that allows users to watch videos posted by other users and upload videos of their own.

YouTube Channel Membership: Monthly memberships on YouTube allowing users to purchase public badges and custom emojis, and access creator perks offered by the channel.

# Z

Zebra (opens new window): An engagement tool that lets creators launch a dedicated community space for their top fans for paid subscriptions, online chat, and more.