Breakdown

18 scenes · 5 plot threads · 3 characters

Sarah & Juan

Synopsis: Two high schoolers, Sarah and Juan, meet and begin to fall in love. Their first encounter ends with Sarah offering him a stick of Extra. From then on, the gum, and what Juan does with his wrappers, plays a significant role in their most memorable moments as a couple.

Value Proposition: Chewing gum is a popular social lubricant. It can serve as an ice breaker, a peace offering, and a symbol for how much we care for one another. It can even be a catalyst for deep, everlasting love.

Features & Benefits: Togetherness, Friendship, Love, Sharing, Forgiveness

Product Name: Extra Gum

Medium: Video advertisement

Credits: Agency - Energy BBDO Production Company - Rattling Stick, LA

Show Problem

1.EXT. HIGH SCHOOL - MORNINGProblems & Solutions: High school can be isolating, and making meaningful connections can be hard and frankly scary.
2.INT. HIGH SCHOOL - Hallway - LATERProblems & Solutions: Luckily, the simple act of sharing a stick of gum can create a connection.Features & Benefits: Friendship, Sharing, Packaging
3.INT. car - NIGHTProblems & Solutions: Gum can be a great ice breaker. Having fresh breath is good too.Features & Benefits: Love

Introduce Product

4.EXT. Sarah's House - LaterProblems & Solutions: Wrappers make a convenient scratch pad. Perfect for when inspiration strikes.Features & Benefits: Love
5.EXT. park - DAYFeatures & Benefits: Friendship, Love
6.EXT. Back Yard - DAYFeatures & Benefits: Love
7.INT. HIGH SCHOOL PROM - EVENINGProblems & Solutions: Always good to have gum on hand in a social situation.Features & Benefits: Love, Friendship, Togetherness
8.EXT. park - DAYProblems & Solutions: In a pinch, or for a specific reason, you can write or draw anything you like on a gum wrapper.Features & Benefits: Love
9.INT. LIVING ROOM - DAYProblems & Solutions: Chewing gum is a staple product of social sharing and kind gestures. For this couple, it become something even more meaningful.Features & Benefits: Forgiveness
10.

Show Results

14.INT. ART GALLERY - EVENINGProblems & Solutions: Years of sharing gum at good times and bad has given Juan an opportunity to record their love story.Features & Benefits: Love
15.INT. ART GALLERY - CONTINUOUSProblems & Solutions: Chewing gum can trigger nostalgia.Features & Benefits: Love
16.INT. ART GALLERY - CONTINUOUSProblems & Solutions: It can remind us of our youth.Features & Benefits: Love
17.INT. Art Gallery - CONTINUOUSProblems & Solutions: In the end, it's about forming personal connections.Features & Benefits: Love
18.TITLE CARDProblems & Solutions: You can do all of this too, with your own pack of Extra.Features & Benefits: Packaging, Friendship, Sharing

Plot threads

Extra Gum
- First time Sarah gives Juan a stick of Extra.
- Extra breaks the tension right before their first kiss.
- She casually passes him another stick.
- She gives him a stick at Prom.
- Sarah hands Juan a stick to say she's sorry.
- Product Shot
First Encounter
- The moment they first meet.
- Sarah sees a drawing of their first encounter.
First Kiss
- They have their first kiss.
- Sarah sees a drawing of their first kiss.
Wrapper Drawings
- Juan draws on a wrapper after their first kiss date.
- Juan draws Sarah while she naps in the park.
- Juan draws something after they say goodbye.
- He draws something new.
- A new drawing of a soon to be made memory.
Snow Day
- They play and laugh in the snow.
- A drawing of their day in the snow.

Characters

Sarah18 to 22 · White · Female · Girl Next DoorA little awkward, and looking for someone to spend time with.Core Problem: She is either lonely or doesn't yet understand the joy of being in a loving relationship.Product Solution: Extra gum can help her break the ice with people she meets, and in the case of Juan, it creates a lasting memory and familiar bond between the two.
Juan18 to 22 · Hispanic · Male · LoverHe's thoughtful and sweet.Core Problem: He falls hard.Product Solution: It provides a symbol for their shared experiences he can use to show Sarah how much she means to him.
Extra GumTimelessThough inanimate, Extra is amazing in social situations. Helping people break the ice.

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